The Venue Business Works With You To Ensure ROI
KPI's and ROI are the backbone of The Venue Business. Whilst we are experts in bringing the commercial world and sports together, we will never get involved with a project unless all parties benefit. Think of us as a matchmaker, bringing businesses and brands that have relevant and practical offerings to sports organisations that will be comfortable with the fit.
Sports organisations will benefit because the match may bring increased revenue through direct sales or commissions. A club may benefit by bringing added value to its supporters, players or staff by offering a special discount or additional value to the service or product being offered. An NGB or Association may be able to offer its members a benefit or lower priced, or even free service or product. There are endless combinations of benefit that can be created. It may even be that the association with a key brand will provide greater profile for the sporting organisation, attracting better
Businesses will benefit by having their product or service linked with a sport they they like and can relate to. They will be able to reach a wider and often captive audience that they may otherwise not have been able to access. Often they will be able to access a deep, opted-in club or supporter database in partnership with the sporting organisation. By using co-branded marketing both the club and the sports organisation will add credibility and strength to the promotion.
All these factors create a two-way benefit where everyone is a winner. This is carefully managed against strict KPI's and ensures an effective ROI for all parties, although in many cases these promotions are set up with almost no up-front cost from any party.
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