Driving success in commercial sports through strategic connections

Creating long lasting commercial partnerships in sport

Unlocking commercial deals for partnerships in sport

Driving success in commercial sports through strategic connections


Over the last 20 years, The Venue Business has been successfully introducing new sponsors and partners to main decision-makers in sporting venues and National Governing Bodies, bringing commercial benefits to both parties.

We have worked with a number of both domestic and international clients, connecting them with the right people and helping them establish their business in sports organisations in the UK. Our extensive but highly targeted network of key decision makers has been built up over many years of trust and our established industry reputation of adding measurable value is unrivalled in the market today.

If you are looking to unlock commercial doors and discover new opportunities in the sports industry that your sales team can’t, then let’s talk so we can leverage our extensive network to your advantage.

Who we work with

Sports Organisations

We have long standing relationships with National Governing Bodies of Sport, leagues and Venues. We understand the need for new revenue streams for all of our partners and we understand how to deliver the solutions


We work with many different clients and we connect them with our network of sports organisations taking them through the whole engagement process


Here are a selection of partners we have worked with


We were looking to expand our profile with sporting National Governing Bodies across the UK. The Venue Business provided us with unparalleled expertise in this area, and their results-driven approach significantly enhanced both our knowledge and our events. I highly recommend working with them.

Jules Bewley

Chief Revenue Officer and UK Managing Director, Spond

We have been working together with The Venue Business for a long time, and I just want to thank you for your contributions towards making Joymo a success. It’s a difficult market to navigate, but you have not been afraid of trying over and over again to get people’s attention, and get that important call back. So thank you.

Marius Larsen

CFO/COO, Joymo

Contact us

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